Protecting Privacy, Promoting Consumer Rights and Ensuring Corporate Accountability

The Role of Interactive Advertising and Marketing

Perhaps the most powerful - but largely invisible - force shaping our digital media reality is the role of interactive advertising and marketing. Much of our online experience, from websites to search engines to social networks, is being shaped to better serve advertisers. Increasingly, individuals are being electronically "shadowed" online, our actions and behaviors observed, collected, and analyzed so that we can be "micro-targeted." Now a $20 billion a year industry [2007 estimates] in the U.S., with expected dramatic growth to $80 billion or more by 2011, the goal of interactive marketing is to use the awesome power of new media to deeply engage you in what is being sold: whether it's a car, a vacation, a politician or a belief. An explosion of digital technologies, such as behavioral targeting and retargeting, "immersive" rich media, and virtual reality, are being utilized to drive the market goals of the largest brand advertisers and many others.

A major infrastructure has emerged to expand and promote the interests of this sector, including online advertising networks, digital marketing specialists, and trade lobbying groups.

The role which online marketing and advertising plays in shaping our new media world, including at the global level, will help determine what kind of society we will create.
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Protecting Privacy, Promoting Consumer Rights and Ensuring Corporate Accountability

Perhaps the most powerful - but largely invisible - force shaping our digital media reality is the role of interactive advertising and marketing. Much of our online experience, from websites to search engines to social networks, is being shaped to better serve advertisers. Increasingly, individuals are being electronically "shadowed" online, our actions and behaviors observed, collected, and analyzed so that we can be "micro-targeted."
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What to Look for When Choosing a Retirement Community

Deciding where to live in retirement is one of the most important decisions people will make. For those considering a move to a retirement community, there are more choices than ever before that cater to a variety of lifestyle and health care needs. These tips can help you make the best possible decision.
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How To Apply For Social Security and Retirement Benefits

Find out how to apply and when to apply for your Social Security benefits. Find out what information you will need to provide in order to apply for benefits and how to estimate your retirement benefits.
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Reporting Phone Fraud

Many phone sales pitches are made on behalf of legitimate organizations offering genuine products and services. Unfortunately, scammers also use the telephone to commit fraud. That's why the Federal Trade Commission (FTC) encourages you to be skeptical when you hear a phone solicitation and to report it if you think the call may be fraudulent. Your complaint counts! Fight telephone fraud. Report telephone scam artists to the FTC and to your state Attorney General. When you report fraud to the FTC, your complaint is entered into a secure database that is available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad. By reporting telemarketing fraud, you are providing important information to help law enforcement officials track down scam artists and stop them.
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